Will the Internet Replace Estate Agents?
There can be
nothing better suited to the internet than property, and hits to property
websites far outnumber those of any other industry. The ability to be able to
search in the comfort of your own home, usually without having to provide any
personal details, is certainly attractive and has transformed the way the
public begins to look for their new home.
So will the
internet replace traditional estate agency? It would certainly seem not.
Ultimately property search portals are regarded by buyers as a supercharged
local property newspaper, with a fairly comprehensive selection of homes on
As many sellers
have discovered, the benefits of using an estate agent far outweigh the simple
ability to source a buyer. In some ways, finding the buyer is the easy bit! The
internet certainly helps the agent to do this, which in turn frees up time to
be more proactive in helping those buyers identified as being particularly
motivated. At the same time, buyers who are “just browsing” need not feel
neglected as the internet will keep them happy for hours on end, and might even
prompt them to take a more positive step towards moving.
cannot advise on detailed property matters in context, cannot interpret the
market, cannot provide strategic marketing advice, cannot negotiate, cannot
hold a chain of related sales together, cannot chase solicitors, cannot
understand a survey, cannot accompany buyers round property, cannot encourage
buyers to view unexpected properties, cannot prompt a buying decision, and
cannot provide reassurance when things go wrong. Apart from these, we find it
Needless to say, if you’d like to speak to a real live local expert in these things, you know who to call!